With an heritage dating back to 1859, we are writing a new chapter in the history of the Maison LOUIS MAX.
Initiated a few months ago with the reinforcement of the teams and talents already present, the Maison LOUIS MAX is refocusing on the core values which constitute its DNA while instilling a new approach which is reflected first and foremost in its visual identity.
However, our motivation remains unchanged: to offer the best selection of Bourgogne wines!
We are driven by our history
The Maison LOUIS-MAX was founded in Nuits-Saint-Georges in 1859 by Evgeni Louis Max. Motivated by a passion for these exceptional grape varieties: Pinot Noir and Chardonnay, which already made the reputation of Bourgogne wines at the time, he embarked on the wine trade.
Year after year, the meticulous selection expertise on the appellations and the very good knowledge of the terroirs and vineyards of Bourgogne by the LOUIS MAX team have helped build our reputation.
She can also thanks to long-term relationships, Maison LOUIS MAX has access to the best "climats" and terroirs of each village.
Our desire is to offer the greatest number of people the best selection of Bourgogne wines, whether they come from the emblematic Côte d'Or or from the recognized vineyards of the Côte Chalonnaise, Maconnais or Chablis.
A new era for Maison LOUIS MAX
We approach this new decade with the desire to give new breath to this beautiful wine house that is LOUIS MAX by adorning it with a new packaging.
We have thus changed our logo as well as the presentation of the labels that adorn our wine bottles.
The new visual identity of LOUIS MAX combines tradition and modernity. First of all, the logo, more impactful, is adorned with a masterful crown, symbol of the many Dukes of Bourgogne and Kings of France who have accompanied our history. As for the labels, they give a more up-to-date writing to the information that must be transmitted to consumers. They also reveal the attention given to the selection of our Burgundy wines based on quality and accessibility.
This new visual identity reflects our new dynamic, we are impatient for you to discover our wines.